The Best Marketing Advice Isn't Advice At All
I get a lot of questions about tactics.
“I use Mailchimp. What should I use instead? Is KitKat or whatever thing you use better?”
“Facebook ads didn’t work for me. Do you fix that?”
And I totally get it. Tactics are super fun. They’re fast. Even saying the word “tactic” makes me feel smart.
Tactics are also very, very dangerous. I’ll explain why in a minute.
First I’ll confess why I have chased tactics, and why they are so dang irresistible.
This might be true for everyone, but I know it’s true for me.
This is the hope I have in my heart when I chase a tactic for solving my problem…
I want to become powerful without having to become vulnerable.
See, if I can just get the right tool that will explode my business’s growth, then I won’t have to face the ugly truth about why I’m struggling.
If I can master Facebook ads, then I’ll never have to confront my crippling fear of sales.
If I just watch the free webinar on how to build the perfect sales funnel, then I won’t have to take the risk of financial investment in real training.
So why is this dangerous? Some of those scenarios sound pretty sweet, right? Again, I’ll lean on my own experience to explain this.
For me, chasing tactics has meant:
- Wasted time and money: which seems so backward, but it’s true. Have you ever tried to take a shortcut but then ended up getting lost and being late? It’s like that.
- Highs and crashes: Tactics are a sugar rush of unsustainable inspiration and energy.
- Insecurity: because my faith is placed in the next marketing whiz’s “5 proven keys” and “magic framework.” I don’t have any self-confidence that I can CREATE wealth for my business.
Ok ok, so what’s the best marketing advice then if it’s not even advice?
The best pieces of marketing advice are actually questions. Questions that force you to become vulnerable so that you can become powerful.
If you’ve ever seen a great counselor, you know what I’m talking about. They don’t usually give you lots of advice, they just ask those perfect questions that reveal to you the problems (and answers) you needed to understand to have breakthrough.
The best marketing guys in the game are usually the best question-askers, not necessarily the best tacticians. My favorite marketing book is actually just like a big fat question list. I can re-read it again and again because good questions have a long shelf-life.
If you're still searching for the tactics that will free you from your struggling growth, please stop wasting your money and time.
Your situation is exactly why I created the Growth Block Assessment, which is mostly a collection of hard-hitting questions that will reveal your root issues causing your marketing struggles.
Take the assessment, and together we can create a plan to fix the real problems in your business.